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Capitalize on your creativity and gain the technical skills to succeed in marketing. Our Marketing department offers a forward-thinking curriculum that combines challenging coursework with practical learning.
Learn by doing
Want to get an inside look at the marketing strategies behind some of Boston’s biggest sports teams? In our Sports Marketing Consulting course, students have helped solve marketing challenges for the Boston Celtics. Executives from the legendary NBA franchise evaluated their pitches and offered valuable feedback.
Other courses offer a unique global perspective. For instance, students in Global Marketing Consulting work virtually with students in China. Students cross cultural boundaries and time zones to learn how business practices vary around the world.
Learn from multicultural faculty who have lived and worked all around the world. They are international researchers and have decades of global marketing experience.
Extend your learning beyond the classroom. Undergraduate students have interned at big-name businesses like Hill Holliday, Allen and Gerritsen, Boston Celtics, New England Patriots, Comcast Sportsnet, Boston Bruins, Boston Beer Company, Harpoon Brewery, and Puma.
Build your network
Finding a career mentor is easy. The Marketing Advisory Council, made up of marketing professionals and faculty, are eager to share their experiences and support you professionally.
Connect with people who share your interests. Undergraduates can join the Professional Marketing Association or the Marketing Living Learning Community and participate in co-curricular activities that enhance classroom learning.